Our Process
Refinement
Each lure is shaped, weighted, and finished with intent. The result is something deliberate — not just in performance, but in presence. Only a limited number can be made at any one time. Colours, finishes, and designs evolve as new work takes shape, so what’s available now may not return in the next drop.
1
Digital Design & Prototyping
Each design begins through a process of digital modelling, refinement, and prototyping — allowing balance, action, and performance to be developed with precision before production begins.
2
Advanced Materials & Construction
Traditional timber lure building formed the foundation of the process before evolving into more advanced materials, resin casting methods, epoxy finishes, and full 2mm stainless steel through-wire construction.
3
Balancing, Finish & Refinement
Every lure is individually weighted, refined, sealed, and finished by hand. Colours, finishes, and designs continue evolving as the process develops over time.
Next Release
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About
Our Story
Sina’s background in carpentry and construction began with a long-standing interest in art, design, and woodworking. Years spent running a building business eventually led to burnout and time away from work.
Fishing had always been there — early mornings, long sessions on the rocks, and missions to find more isolated ledges. During that time away, the creative side buried under years in construction slowly started resurfacing.
Curiosity around lure design eventually turned into making them from scratch. Traditional timber lure building formed the foundation before evolving into more advanced methods and materials.
As the project evolved, Belle brought her background in journalism, editing, and design into the process — helping shape the way the work is captured and presented. What started as a way to disconnect gradually turned into a full-blown obsession with lure design, craftsmanship, and finish.
First Release
Early access to the first drop.
Details and availability will be shared with those on the list before release.